Here is a close-up of the work I did. I hand-painted all that lettering, plus the luchador mask. The mask was part of La Esquina’s logo already, but I tried to take it and use it in a more dynamic way. The goal with the colors/painting was to give the label a feeling more like an old painted sign.
I think we went through something like 28, 29 iterations to get everything the way we wanted. That definitely tried my patience, but it was worth it because I’m really happy with how it came out!